Senior Strategic Planner (Dutch speaking)

Posted Date 2 weeks ago(9/11/2020 8:43 AM)
Requisition ID



Ogilvy Social.Lab is not a traditional agency. We are an agency born for the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.


We are working for several local and international clients incl. Deutsche Bank, Carrefour, Huawei Europe, IKEA, Coca-Cola, Ford, Engie, several European institutions, Bacardi, Ingersoll Rand, Pfizer, Unilever, etc. 

Social.Lab was acquired by Ogilvy in 2013, is headquartered in Brussels and has offices in New York, London, Paris, Amsterdam, Bucharest, Singapore, Dubai, Cape Town, Warsaw and Zurich.


We are growing fast and we love it. We know that our success is a direct result of our talents.



We are currently looking for a motivated Senior Strategic Planner to work on a short-term project with a great local client.


Major Task Headings

  • Responsible for providing inspiration from grounded consumer insight that will give way to ideas that accelerate brand success for our local client
  • Acting as key brand consultant to clients ito classical brand architecture & brand positioning work as well as developing overarching communication plans; best practice ito ATL, Digital and Social communication development and implementation–including driving appropriate measurement/ensuring effectiveness of work


  • Define and understand the core target audience, ito demographics, psychographics, behavior and attitudinal mindsets across ATL, Digital and Social channels
  • Develop and apply insight to shape brand development and product platform ideation
  • Construct brand idea, architecture, positioning and value propositions
  • Provide clear, compelling creative direction through succinct creative brief writing, including developing messaging hierarchy
  • Stay current and connected to popular culture in order to identify and predict relevant trends
  • Collaborate closely with a French-speaking senior strategist


Education & Experience

  • Degree in Marketing is preferable
  • 4-6 years+ experience as Agency and/or FMCG Consumer Planner
  • Extensive knowledge of communications planning, brand growth strategies, consumer insight development

Successful applicants will:

  • Be Belgian-native (local insight is critical for this project)
  • Be Dutch speaking with excellent speaking and written level of English
  • Be Research savvy - understand how to apply qualitative and quantitative learning
  • Be cultural voyeurs - know how to tap into pop culture, scope relevant trends
  • Possess strong critical thinking skills - analytical, creative and lateral
  • Be curious and questioning of consumer behavior
  • Be able to tell and sell a story with strong presentation and writing skills
  • Be digitally savvy and up to date with social media developments
  • Be comfortable working independently as well as collaboratively as part of a team


  • Short-term contract within a growing and trendsetting advertising agency in the center of Brussels (just opposite of Brussels Central)
  • Attractive package and benefits
  • Very good work atmosphere


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