Strategic Planner

Posted Date 4 months ago(1/21/2022 7:36 AM)
Requisition ID



Ogilvy Social.Lab is not a traditional agency. We are an agency born for the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.

Ogilvy Social Lab is a new breed of agency. Believing in the power of social, Ogilvy Social Lab has developed a unique approach based on Context & Content thinking to help brands grow in the social age.


We are working for several local and international clients incl. Deutsche Bank, Carrefour, , IKEA, Ford, Engie, several European institutions, MSD, Vans, OffWhite, Coca-Cola, Hellmann’s,…

Social.Lab was acquired by Ogilvy in 2013, is headquartered in Brussels and has offices in New York, London, Paris, Amsterdam, Bucharest, Singapore, Dubai, Cape Town, Warsaw, and Zurich.


We are growing fast, and we love it. We know that our success is a direct result of our talents. That’s one of the reasons why during the Agency of the Year Awards of Media Marketing, we were elected as the Best Place to Work in Belgium in 2020!





The Brussels agency is looking for their new Dutch-speaking strategic planner (and a nice human to join our happy planning family).



  • you believe Instagram or TikTok has become crucial sources of insights & commerce
  • you are convinced that social and digital has become the future of communication
  • you know brand planning and fuses the traditional way of planning with the principles of modern marketing,
  • you consider social intelligence as a must-have to develop modern marketing approaches

Then this job will be a great match for you!



  • Responsible for providing inspiration from various social and digital data streams that will give way to ideas and content direction that accelerate brand success across a variety of clients, incl IKEA, Actiris, Ford, NRJ and Herta
  • Acting as a strategic consultant to clients including brand strategy, social strategy (both content and channel strategy) … as well as developing integrated communication strategies
  • Provide best practice in terms of Digital and Social communication development and implementation – including driving appropriate measurement/ensuring effectiveness of work

Key responsibilities: 

  • Develop an extensive and insightful knowledge of audiences, whether it is for one or many, and turn them into actionable personas including: demographics, psychographics, behaviours, interests, passions, attitudinal mindsets, media consumption and customer journey/s.
  • Transform key insights into strategies to shape brand development and communication activities across the year.
  • Develop fundamentals for both brand building (positioning, brand architecture…) and comms strategies
  • Provide clear and straightforward creative direction through different tools or method: single minded creative brief, social journey briefing, or any other document that could help sharpening the creative output.
  • Stay current and connected to popular culture and social trends to inform and bring innovation in the strategic work.
  • Be able to lead cross discipline strategy within Ogilvy, i.e. Creative, PR, Digital, Media, Retail to develop excellent integrated brand activity that drives brand growth for our Clients.
  • Manage and develop Junior Strategists, including performance tracking and building of individual development plans.





Education & Experience

  • Master’s degree in marketing (or equivalent) is preferable but not required
  • Excellent command of English. Knowledge of Dutch / French are a clear plus. 
  • 3 - 10 year’s experience (or more :) ) as Agency and/or Consumer Planner
  • Extensive knowledge of social media & digital, communications planning, brand growth strategies, consumer insight development.


Successful applicants will:

  • Cultivate an audience first thinking – always start by the audience, demonstrate empathy, formalize invisible truth.
  • Be Research savvy - understand how to apply qualitative and quantitative learning.
  • Be cultural voyeurs - know how to tap into pop culture, scope relevant trends.
  • Possess strong critical thinking skills - analytical, creative and lateral.
  • Can tell and sell a story with strong presentation and writing skills.
  • Be digitally savvy and up to date with social media developments.
  • Be comfortable working independently as well as collaboratively as part of a team.
  • Be available for frequent domestic travel to Clients – as needed.


The team


You’ll join a team of 12 hungry planners coming from all over the globe. Hungry minds as much as hungry stomachs who love sharing ideas and debating briefs over a comforting lunch or around a nice drink




  • Fulltime job within a growing and trendsetting advertising agency
  • Big local, regional and global clients
  • Attractive package and benefits
  • Continuous trainings
  • Excellent work atmosphere
  • Career conversation and growing opportunities
  • Diverse and inclusive work culture
  • Strong flexibility plan
  • Incredible rooftop


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