Ogilvy

Community Manager (Dutch speaking)

Posted Date 4 weeks ago(9/28/2021 8:21 AM)
Requisition ID
2021-10274
Location
NL-Amsterdam
Department
Social

Overview

At Ogilvy Social.Lab Amsterdam, we inspire brands and people to impact the world. We do this by delivering borderless creativity at the intersections of culture, data and creativity. All of our disciplines work together in our bright, open-plan office, with a friendly culture and creatively permissive environment (we find the best ideas pop up that way).

 

We know that our success is a direct result of our dedicated team. Therefore, we are looking for a talented Dutch speaking Community Manager who can contribute to nurturing and developing some of the most established regional and international brands.

 

If that sounds like somewhere you want to be, read on…

Responsibilities

Your role will be to:

Define the problem: What have we been asked to do, what can we do, what should we do?

Interrogate client needs and problems and articulate the strategic requirements.

  • Read a trend or campaign report
  • Know the fundamentals of the key social channels (Facebook, Instagram, Twitter, YouTube, TikTok)
  • Understand the role, benefits, and limits of social
  • Understand key social data and ability to synthesise it
  • Have a basic understanding of a client’s business results and competitive landscapes

Insight Creation: Finding things out, filtering them, rethinking them laterally to inspire.

Synthsise and communicate insight from brands, audience, culture and category and understand different sources of insight.

  • Know an insight from an observation
  • Know the difference between paid, owned, and earned content
  • Create and present competitor reviews
  • Synthesis desk research for relevance
  • Knowledge in social and analytics tools (Google Trends, Facebook Insights, Spredfast, Sprout Social, Brandwatch)

Set the Path: Giving inspiration, clarity & confidence to the team about what needs to be done.

See the alternative strategic routes for a problem and articulate the chosen one.

  • Understand a brief vs. briefing
  • Understand how to find insight from online and social communities
  • Know what makes a good / bad brief

Ideation: Helping creative & other disciplines come up with better ideas, faster.

Enthusiastically support the creation of an idea that is right for audience & brand.

  • Make a valuable contribution to brainstorms and workshops
  • Develop ideas that will resonate with a brand’s advocates
  • Document and share great work (problems, insights, ideas, executions)

Prototyping and Storytelling: Defining the idea, proving, communicating & selling it.

Bring to life an idea and create a compelling story to frame it.

  • Articulate the brand tone of voice and online identity
  • Articulate the different types of an idea (brand, campaign, execution)
  • Understands the benefits of a test & learn strategy can create testing hypothesis

Manifesting the Work: Crafting the experience journey and delivery detail that brings the idea to life.

Take an idea and bring it to life across channels and the customer journey.

  • Establish and building relationships internally with Media, Production, Strategy, Account, Management, Creative, etc.
  • Build strong collaborative relationships with junior level clients
  • Provide administrative support, including status reports, meeting scheduling, competitor reviews etc.
  • Assist with project management/workflow system data entry and reporting
  • Write in the brand tone of voice
  • Understand how to create social advocates
  • Understand how to create and publish content to social media across all key social platforms (Facebook, Instagram, Twitter, YouTube, TikTok)
  • Have the ability to work very closely with the Social Media performance team to ensure all comms are developed, deployed and measured in line with best practices
  • Explain the pros & cons of different channels for a task and audience

Measurement and Effectiveness: Proving if, how and why the work created real value for the business and consumers.

Understand the mechanics of effectiveness and how to build a case.

  • Understand different categories of measures (e.g. awareness, consideration, conversion)
  • Knowledge of SEO & SEM principles
  • Create basic analytics reports (e.g. impressions, reach, CPM, engagement rates, CPV, CTR, VTR)

Qualifications

  • Recent and relevant experience managing social media accounts through social media management tools
  • Experience creating, scheduling, publishing content to social channels
  • Experience nurturing online communities and creating brand advocates
  • Recent and relevant experience developing social media content strategies for organisations across a range of sectors.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
  • Understands how Social Media platforms (Facebook, Twitter, Instagram, YouTube, TikTok, etc.) work and keeps knowledge on current formats and tactics up to date.
  • Proven experience in driving content ideas and executions.
  • Ability to interact with stakeholders – junior to senior, knows how to educate and convince

About you

  • Fluent in Dutch
  • Fluent or very good level of English
  • Detail-oriented
  • Natural and effective collaborator
  • Willingness to take on new challenges and learn
  • Strong written and verbal communication
  • Easy speaker, comfortable liaising directly with client
  • Organized and autonomous.
  • Strong analytic skills
  • Constantly pushing the creative work, with a desire for excellence
  • Social media enthusiast with an established understanding of the wider digital communications landscape. Left and right brained: demonstrate creativity in data analysis and understanding
  • Stays up to date with social media innovations and leverages them to create great work

 

Our Values

We have a set of five values that we expect everybody in the agency to sign up to. It’s not a set of rules, but it is a set of beliefs about how we go about our daily lives that we think helps set expectations of the kind of folk we look for.

 

Divine Discontent: We always seek the less ordinary

Relentless Curiosity: Just try it

Adaptive Connection: Everyone matters, embrace difference

Pervasive Creativity: Put creativity first

Eternal Craft: Care about every detail

 

What we offer

  • A fun and fulfilling working environment at one of the most creative and professional network agencies
  • Guidance and full support from senior leadership team members
  • Being part of a tight-knit team of people willing to go out of their way for each other
  • Attractive package and benefits
  • Career conversations and growing opportunities
  • Part of a global WPP network
  • Energetic atmosphere
  • Incredible rooftop
  • Flexible office & home working policy

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